CAREERS IN DESIGNING

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Introduction
We are all familiar with the terminology ‘design’. It immediately conjures in our minds a product which is made special because of the colors, shape, texture, materials and its ornamentation. Designing is a broad field in today’s world where people and organizations are willing to spend major budget allocations to make their products – ‘eye catching’, different and saleable.
Design, be it of products of necessity, technology, beauty or any other accessories is rapidly going through a phase of change and innovation due to the increasing consumer demand of preferred utility and comfort.
In the present scenario, designing is a highly developed field calling on creative technically trained experts who are imaginative and artistic. Gaining recognition as a professional designer is a ticket to opportunity and the hi3 choices available to creative individuals who have received proper training are almost limitless.
Designing can be mainly divided into the following fields i.e., Fashion designing, Interior designing, Textile designing, Communication designing, Apparel designing, Graphic designing, Leather designing, Footwear designing, Jewellery designing and Product/ Industrial designing.

Nature of work
Designing demands good acumen and work in planning and precision for shaping products, creating effects and optimizing functionality.
Designers are the prime trendsetters for the world. They decide on the new style, design, pattern for each season and each period of time for the advancing world.
Whichever field of design one chooses to specialize in, there are specific area related work that are done. But in general; designers through the use of color, image, type choices, complexity, and flow, reflect the essence of that particular subject, be it an advertisement for a service, a portrait of a person that allows a glimpse into their soul, a website for a business, a dress for a special event or a stage layout for an occasion. Designers work towards making a visual impact with their product, presenting a message to a particular audience – making the ideas clear and memorable.
They need to always bear in mind that irrespective of how attractive a design may look, if the audience for whom it is meant for, can’t understand the message or the function of the product, their product is not considered as one which has ‘good design value’. So they need to always combine beauty with functionality.
Personal Attributes
There is no need to be a genius at art, but you must be able to sketch things out clearly and precisely, to show a design. You must be artistic, creative and possess the ability to translate your ideas in sketches and then be able to present the same. Be proficient at combining colours, shades and tones.
Have Visual imagination and an eye for detail.
It’s important to have the ability to anticipate market requirements and understand customer life-style. Skills in communication, persuading and influencing are required along with the ability to work in ia team. Self-confidence, ambition and determination will contribute to your success as a designer. Self-employed and free-lance designers require business acumen. There is no dearth of options once you have acquired the technical knows how and have an inherent sense of creativity. Hence commercial and entrepreneurial skills are required.
Employment Opportunities The hi3 in design holds immense scope and potential for skilled and talented individuals with innovative ideas. The areas they work on spreads from Textiles to Space Vessels.
Opportunities in design profession are galore for students as there are hundreds of sectors which need highly skilled and innovative professionals. Engineering, manufacturing, automobiles, fashion, entertainment, advertising, interior designing, food, architecture are some of the sectors where designers are in great demand. A hi3 in design provides you with the satisfaction of seeing your ideas in shape and form and obviously getting recognition. There are many institutes that offer accredited Design pro grammes /courses and help students through the placement process.
Fashion Designing
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Introduction
Fashion is your passion, so to speak, the benefits of a fashion designing hi3 are obvious. You get to make a living using your creativity and designing clothes. Creating a style, using the right fabric, the right cut and a good finish, the designer turns out either a singular creation (one of its kind) that may sell for a king’s ransom, or more usually, outfits that will reach a retail outlet in different sizes and colors. In certain cases, the garment may even be mass-produced specific market.
Fashion designing is one of the most lucrative, appealing, glamorous and exciting hi3 options in today’s world. If you have a penchant for creativity, style and originality, a hi3 in fashion designing is the one tailor made for you. The fashion industry satisfies both the creative fancies and the materialistic needs of the people, promises glamour, fame success and a high pay package to the talented people.

Nature of Work
Fashion Designers understand the needs of their clients, create attractive and functional garments and accessories according to the latest trends, market conditions, weather conditions and also keeping a close watch on the fit, style, color, texture, size and material. The process of making a dress starts with sketching the original idea on paper and shaping the pattern pieces, which make the garment.
The pieces are then drawn in actual size on paper and cut out on a rough material. These pieces are stitched together and fitted on a model. From the rough model, sample garments are made in the final fabric. the majority of designer time is spent in exploration and research. Knowledge about fabric, color draping qualities, material and design and the changing trend is important.

The main departments in the fashion industry include-

Design Department: They employ designers, cutting assistants, sketching assistants, to make final samples fabrics that have been selected from the market.
Marketing & Merchandising department: Based on the market trends and designs information, the Marketing department plans the price, product requirement, and work with the styling department when a new product idea is conceived and marketed.
Manufacturing department: Manufacturing involves purchasing textiles and fabrics required for the design making the garment according to the master pattern. Manufacturing process requires employment of a large number of trained personnel.

Fashion coordinating department: They coordinate with the buyer and the production manager. The fashion coordinator makes sure production schedules are kept, meets buyers, goes through specification for fabrics, colors designs, and keeps an eye on the quality. When buyers give their own designs, the coordinator helps decide the fabric colours and accessories that should be used to suit the designs.

Personal Attributes
A hi3 in fashion designing is right for you if you are talented and exude style in everything you do. You must possess the ability to be original and creative and love to make people look good.
Further, you must be creative if enough to combine colours, shades and textures and express your ideas through sketches. You must also visualize new design, patterns, gannets and accessories and enjoy working with fabrics and accessories. Designers have the flair for using textiles effectively.
Designers need to have visual imagination and the ability to think in three-dimension to translate what they visualize into real garments Fashion designers must have an ability to anticipate market requirements and understand customer’s life style. As designer one should have knowledge and experience of basic tailoring skills i.e. cutting, sewing and draping. Self confidence, ambition and determination will contribute to the success of the designer. Designers must be good communicators and very clear with their ideas which is often reflected in the fashion shows. Top designers are highly original and inventive.

Employment Opportunities
With the fashion industry growing in popularity and consumers becoming interested in owning designer brands, there is more room than ever for a hi3 in this exciting field. Fashion designers can find jobs as costume designer, fashion consultant, personal stylist, technical designer, graphic designer, production pattern maker, fashion coordinator; apparel production manager etc. Those interested in a hi3 in fashion designing can also become entrepreneurs and form their own companies. The job opportunities exist in the following sectors:

  • Export houses, Retail and wholesale garment businesses, Boutiques.
  • Govemment/ Semi government-handloom/textile manufacturers
  • Fashion show organizers/Fashion publishers
  • In TV/Film fashion programmes as producers/comperes/costume designers etc.
  • As self employed running one’s own business.

How to Enter

Course Eligibility Duration
B. Design in Fashion Design 10+2 4 Yrs
Bachelor of Fashion Technology (B.F.Tech) 10+2 with PCM 4 Yrs
B.Sc. Fashion and Apparel Designing 10+2 3 Yrs
Diploma in Fashion Design 10+2 2 Yrs
Diploma in Fashion Designing 10+2 1 Yr

After 10+2 with any stream the student can opt for the Under graduate courses in Fashion Designing
Major Entrance Exam :
National Institute of Fashion Technology O\IIFT) is a prominent institute of fashion designing in India. The institute functions under the guidance of the board of Governors consisting of eminent practitioners, academicians and senior government officials. NIFT offers various courses in fashion at New Delhi, Bengaluru, Bhopal, Chennai, Gandhinagar, Hyderabad, Kangra, Kanpur, Kolkata, Mumbai, Patna, Rae Bareli and Shillong.
1. Bachelor programmes (4 years)- B.Des
Eligibility: Passed 10 +2 from any stream
Entrance Exam: General Ability Test (GAT), Creative Ability Test (CAT) ,Situation Test (ST)
General Ability Test (GAT) – contains questions on Quantitative Ability, Communication Ability, English Comprehension, Analytical Ability, Business Domain Test.
Creative Ability Test (CAT)- The test measures the skills, power of observation, innovation and design ability.
Situation Test (ST) – It is a hands on test to evaluate the candidate’s skills for material handling and innovative ability on a given situation with a given set of materials.( The Weightage of GAT is 40%, CAT is 40%, ST is 20%
2. Bachelor of Fashion Technology (B.F.Tech) Eligibility: Passed 10+2 with Physics, Chemistry and Maths.
Entrance Exam :General Ability Test (GAT) Managerial Ability Test (MAT) I General Ability Test (GAT) This tests the candidate on Quantitative Ability, Communication Ability, English Comprehension, Analytical Ability, General knowledge and Current affairs.
Managerial Ability Test (MAT) This tests the managerial effectiveness and interpersonal skills of the candidates Through Case Study, Business Domain Test, and Logical Ability The weight age of GAT is 60%, MAT is 40% I

Name Address Websites
Nmonal Institute of Fashion Technology Hauz Khaz, Near Gulmohar Park, New Delhi – 110016 www.nift.ac.in
Pearl Academy of Fashion C-56/2 Okhla lndutrial Area, Phase II, New Delhi-210020 www.pearlacademy.com
National Institute of Fashion Design NIFD Campus, 2-B Jal Bhawan,M.Marg ,Sector-27-A, Chandigarh www.nifd.net
International Institute of Fashion Technology H-22, South Extension Part-I, New Delhi-210049 www.iiftindia.net
J D Institute of Fashion Technology J D Lokayata, Hauz Khas, Village New Delhi-1 10016 www.jdinstitute.com
Institute of Apparel Management 7t Floor Apparel House, Sec.-4,Gurgaon-122003 www.iamindia.in
Apeejay Institute of Design 54, Tughlakabad Institutional Area, MB Road, New Delhi-210062 www.apeejay.edu
Satyam Fashion Institute C-5 6A/ l4& 1 5, Sec-62,’6(UP) in Noida 201309 www.satyamfashion.ac.,www.in dinstitute.com
Sophia B.K. Somani Polytechnics 10, Bhulabhai Desai Road, Mumbai-400026 www.sophiacampus.com
IMS-Design & Innovation Academy A-8B, DIA Building,IMS Campus Sector-62, Noida, 201301 www.diaindia.co.in
Northeast Institute of Fashion Technolgoy Bora Service Bylane G.S. road Guwahati, Assam www.neift.com
Arch Academy of Design Plot No.-9, Govind Marg, Opp. Block A, Malviya Nagar Institutional Area, Jaipur-302017 (Raj sthan) www.archedu.org
I.I.F.A 65, Greater Kailash colony, Behind Apex Jil Mall, Lal Kothi, Tonk Road , Jaipur302015 www.iifa.com
Polytechnic for Women A-3, Ring Road, South Extension Part New Delhi- 110049 www.womenpolytechn.com
Rajasthan Tukadoji Maharaj Nagpur University Chhatrapati Shivaji Maharaj Administrative Premises Ravindranath Tagore Marg Nagpur – 440001 www.nagpumiversity.org
The Northern India Institute Fashion Technolo B-68, Phase VII, Industrial Area Mohali -160 055 www.niiftindia.com
Textile Designing
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Introduction
Textile design is the process of creating designs for knitted, woven or printed fabrics. Therefore a textile designer A must have knowledge of yarn making, weaving, knitting, dyeing, finishing processes etc.
Successful textile designers carry a creative vision of what a finished textile will look like with a deep understanding of the technical aspects of production and the properties of fiber, yarn, and dyes. Designs for both woven and printed textiles often begin with traditional sketches and painting techniques as well as high-tech computers.
Textile designers use their skills and experience to produce surface designs and colorations as found in dress fabrics, furnishings, carpets, bed linens, towels and clothing. Textile design moves with current fashion and global trends.The demand for textile designing in India and interactional market is expected to further increase in coming days. Textile designing is an apt field for people with innovation and creative ideas.
Nature of Work
Textile designers create two-dimensional designs that can be produced in a design which is repeated for commercial or artistic use. They often work in knit, weave and print. Their designs may be used in the production of fabrics or textile products. Textile designers may specialize in soft furnishings or fashion fabrics, sometimes working in both areas. They may also work in related fields, especially those where a design repeat is part of the process of production, for example wrapping paper, packaging, greetings cards, ceramics or floor or wall coverings. Depending on the Specialization they have done like in Weaving, Printing, Embroidery, Dyeing, and Innovation in Fashion, Professional Communication, Color techniques or Graphic techniques their work responsibilities may differ.
Personal Attributes
A feeling for fashion and up-to-date knowledge of new fashion trends is important. In addition, textile designers must have a drawing ability, a “feel” for colour, a creative imagination and graphic interpretation skills. Creativity,Technical skills, Commercial awareness of textile industry, Critical evaluation and interpretation of materials and quick decision making ability are necessary. Textile Designers should be innovative and resourceful. They must follow strict budget and deadline schedules.
Employment Opportunities
Textile designers can work at textile companies, chain groups, boutiques, garment manufacturers, fashion houses, museums textile studios, theatres etc. They can take up a full time job with garment manufacturing companies, fashion designing agencies, textile manufacturers and retail world. Export houses also employ a number of textile designers. There are also growing opportunities with government sponsored and private silk, handloom, khadi, jute and craft development organizations.
They can also work as freelancers.
How to Enter
After 10+2 with any stream the student can do an Under graduate courses in Textile Designing.

Course Eligibility Duration
B.Tech/BE 10+2 PC M 4 Yrs
BA (Hons.) Textile Design 10+2 4 Yrs
Dip. In Textile Designing & Textile Printing 10+2 3 Yrs

Major Entrance Exams.
National Institute of design (NID) is an internationally acclaimed multi-disciplinary institution in the field of design education and research, and is an autonomous body under the Ministry of Commerce and Industry.
Admission procedure: Scores of the (NEED) National Entrance Examination for Design is considered for many Undergraduate level programs in design.
Pattern of examination: Examination questions test the candidate’s aptitude and skills for design by checking a Candidate’s mental ability, creativity, drawing and communication skills and worldview. Those who qualify the written test are called for studio tests and personal interview.
List of some Institutions

Name Address Website
Anna University Sardar Patel Road, Chennai-600025, www.annauniv.edu/act
Arch Academy of Design Plot No.-9, Govind Marg, Opp. Block A, Malviya Nagar Institutional Area, Jaipur www.archedu.org
Bannari Amman Institute of Technology Alathukombai – Post Sathyamangalam – 638401, Erode District, Tamil Nadu www.bitsathy.ac. in
College of Engineering & Technology Babhulgaon (Jh) N.H. No. 6, Nagpur Road, Akola District, Akola-444104 www.coeta.org
D.K.T.E. Society’s Textile & Engineering Institute Rajwada, P.O.Box. No.l30, Ichalkaranji-416 Dist: Kolha ur (Maharashtra) www.dktes.com
Gandhi Institute Of Fashion & Textile White Cross Building,15, Patel Society Gulbai Tekra Road,Panchwati, Ellisbridge, Ahmedabad-3 80006, www.gift-india.com
IMS-Design & Innovation Academy A-8B, DLA Building,IMS Campus Sector-62, Noida, 201301 I www.diaindia.co.in
Indian Institute of Technology Hauz Khas New Delhi-110 016 www.iitd.ac.in
Nanonal Institute of Design Paldi, Ahmedabad 380007 www.nid.edu
National Institute of Fashion Block LA, Near Tank 16, Sector III, Salt Technolo Lake City, Kolkata – 700098 1 www.ni1t.ac.in
Pearl Academy of Fashion A-21/13,Naraina Institutional Area, Phase II, New Delhi- 110028 www.pearlacademy.com
Polytechnic for Women A-3, Ring Road, South Extension Part – I W New Delhi » 110049 www.womenpolytechnic.com
Rajasthan Tukadoji Maharaj Nagpur Univ. Chhatrapati Shivaji Maharaj Administrative Premises, Ravindranath Tagore Marg Nagpur 11 440001 www.nagpumiversity.
Interior Designing
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Whether it is Homes, Offices, Retail shops, Show rooms, Hotels, Airports, Exhibition halls, Conference centers, Theaters, TV & Film Studios, Commercial establishments, Interior designers help in making the place more beautiful. Previously, architects would handle both exterior and interior design work. Only over the last few years have people become more thoughtful about the design and layout of their working and living spaces.
Interior designing is a creative process, designers understand the client’s need, create a conceptual design, review the design, and produce a final cut, design, document or plan. lt also includes knowledge on the application of fabrics, colors, designs, compositions, lightings, and safety measures. Interior designers are professionally trained to suggest color schemes, wall paper and curtains, furniture arrangement etc. Interior design makes use of different aspects of other disciplines such as architecture, product design, environmental psychology and decoration.
Nature of Work
The interior design process starts with meeting the client to determine the client’s needs, requirements and the amount of work to be done. The next step is the formulation of a design plan which includes design sketches and layouts using (CAD) program and a breakdown of costs. The designer then works with the client in order to come up with a final and approved design that satisfies the client’s needs.
Depending on the complexity of the project, the designer will then source out the materials needed and technical contractors (architects, engineers electricians, builders, etc.)Timelines are set for the project and the designer remains hands on at the project site to ensure that the design details are carried out and the project is completed in the prescribed timeline and as per the client’s tastes and inputs.
As an interior designer, an individual may choose to specialize in a particular area of expertise such as residential, commercial and landscape design. Further specializations include institutional design and the focus on specific rooms like bathrooms, kitchens and bedrooms.
Personal Attributes
Creativity, artistic and technical skills are the essentials of the field. Excellent communication skills are necessary because interior designers interact with numerous people through the whole design process. Self-motivation, confidence and the ability to accept criticism are also important qualities to have.
A managerial skill of finding a client, retaining and managing them is also required. Knowledge of computers is essential for many designers.
Employment Opportunities
As the market is ready to absorb more and more interior designers, sky is the limit for those with creative potential. Opportunities are a plenty in architectural firms or in consultancy companies. Career prospects range from starting one’s own firms and taking up projects, to working as a designer for malls, hotels and design companies. One can also be employed as theater and set designer or exhibition designer after completing these courses in interior designing.
As a professional interior designer, one can plan the interiors of residential apartment or building and also get to decorate the interiors of restaurants, hotels, malls, schools, churches, airport terminals, hospitals and even theaters.
Entrance Exam: Admission is usually based on performance in an aptitude test conducted to evaluate one’s sensibility, drawing skills, especially technical drawing, spatial apperception and so on.

 

Course Eligibility Duration
Degree in interior design 10+2 4 Yrs
B Sc degree in Interior Designing (BID) 10+2 3 Yrs
Bachelor of Fine Arts (BFA) in Interior Decoration 10+2 3 yrs
Diploma in Interior Design 10+2 2 Yrs
Advance Diploma in Interior Design (ADID) 10+2 2 Yrs
Certificate in Interior Design 10+2 1 Yr

List of some Institutions

Name Address Website
Sir .J.J.School of Arts Fort Mumbai-400001 www.sirjjarchitecture.org
Pearl Academy of Fashion A-21/ 13, Naraina Institutional Area, Phase-II, New Delhi-110028 www.pearlacademy.com
National Institute of Fashion Design NIFD Campus, 2-B, Madhya Marg , Sector 27,Chandigarh – 160019 www.nifd.net
India Institute of Design E-38 Ring Road, Raj ouri Garden New,Delhi-110027 www.iidindia.com
International Polytechnic for Women A-3 South Extention Part-1, Ring Road,New Delhi -110049 www.womenpolytechnic.com
South Delhi Polytechnic for Women Lajpat Nagar-1\L New Delhi -1 10024 www.polyteclmic-sdpw.com
School of Interior Design, Centre for Environmental Planning Technology(CEPT) KasturbhaiLalbhaiCampus,UniversityRd,Navrangpura,Ahmedabad – 380009 www.cept.ac.in
Karavali College NH – 17, near Kottara Chowki Junction, Mangalore – 575013 www.karavalicollege.ac.in
School of Interior Design Centre for, Environmental Planning Technology, Kasturbhai Lalbhai Capus, Navrangpura, Ahmendabad-3 80009 i (Gujrat) www.schoolofinteriordesign
Dayalbagh Educational Institute Polytechnic Dayalbagh, Agra-282005 (U.P.) www.dei.ac.in
IMS-Design & Innovation Academy A-8B, DIA Building,IMS Campus Sector-62, Noida, 201301 www.diaindia.co.in
Amity School of Design E-25, Defence Colony, Delhi-09 www.amity.edu
St.Francis Institute of Art & Design Mt. Poinsar,S. V P. Road, and (W),Mumbai – 400103. Borivali www.sfartinstitute.com
Rachna Sansad School of Interior Design 278, Shankar Ghanekar Marg,Prabhadevi, Mumbai www.rachanasansad.in
IASE University Gandhi Vidhya Mandir, Sardarshahr, Dist. Churu 331401 (Raj.) www.iaseuniversity.org.in
Arch Institute of Fashion and Design Plot No. 9, Govind Marg, Opp. Block A, Malviya Nagar, Institutional Area,] aipur-3 020 www.archedu.org
Graphic Designing
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Introduction
Graphic Design is the process of visual communication which combines words, images and ideas to present the information to the audience. The graphic designer is a specialist in solving the problems associated with visual communication. The qualified graphic designers have the skills in Drawing, Layout, Typography, Lettering Diagramming and Photography. They develop the layout and production design of newspapers, magazines, corporate reports, journals and other publications. They also create the promotional displays; marketing brochures for services and products, design distinctive logos for businesses and products for packaging (both structure and surface), and for publicity (posters, display, trademarks, logos, letterheads) Due to tremendous growth of the media industry and excellent employment options many people are opting for Graphic, Designing.
Nature of Work
Professional graphic designers shape the way that we use images and words to communicate quickly and effectively with each other with each other. With such a huge emphasis on quality images and messages, professional graphic designers can themselves employed in various capacities and in numerous roles to meet the growing demand and increasing complexity of client’s desired outcomes. Typical work activities include meeting clients or account managers to discuss the objectives and requirements of the job; interpreting the client’s business needs and developing a concept to suit their purpose; developing design briefs by gathering information and data through research; thinking creatively to produce new ideas and concepts; using innovation to redefine a design brief within the constraints of cost and time presenting finalized ideas and concepts to clients, working with a wide range of media, including photography and computer-aided design (CAD); proof reading to produce accurate and high-quality work; Working as part of a team with printers, copywriters, photographers, other designers, account executives, web developers and marketing specialists.
The work includes creation of appealing and informative documents, web pages, and advertisements. Work involves using the latest graphic design techniques including using computers to assist in the design process and making of design web pages and other digital contents. :
Personal Attributes
A creatively inclined mind and good drawing skills are the foundation of this hi3. ln order to be a graphic designer you should have a “design sense,” a certain way of seeing and appreciating the way things look or are arranged relation to each other, and enjoy applying that sense in their life. An “Eye” for things should be trained, but there is no substitute for talent or natural aptitude. The person should have good working knowledge of computers.
Employment Opportunities
A degree in graphic design prepares you for a hi3 as a graphic designer, multimedia artist, advertising manager design management professional, creative director or similar position.
Graphic designers have tremendous scope for employment in the Advertising industry, in News Agencies, Audio-visual media, publishing industry (book and magazine illustrations) for Hotels, airlines and other firms for designing of equipment from cutlery, uniforms, letterheads, etc, in Film and animation departments, Marketing firms, Department stores, Design studios, Displays and Exhibitions.
Prospects in communication design are exceptionally bright for talented professionals. There is a lot of scope for freelancing and entrepreneurship.
How to Enter
After 10+2 with any stream the student can do Under graduate courses in Graphic Designing.

Course Eligibility Duration
Graduate Diploma Programme in Graphic Design 10+2 4 % Yrs
BA Animation & Graphic Design 10+2 3 Yrs
Advanced Diploma in Graphic Design & Web Design 10+2 15 month
Diploma in Graphic Designing 10+2 1 Yr

Entrance Exam:For the admission in HT and NID the entrance pattern has been mentioned in Careers in Engineering and Career in Textile respectively.
List of some Institutions

Name Address Website
Indian Institute of Technology Department of Design Guawahati, North , Guwahati-781039 www.iitd.ac.in
National Institute of Design Paldi, Ahmedabad, Guj arat-3 80007 www.nid.edu
Symbiosis Institute of Design Pune, 4th Floor, SIHS Building, Senapati Bapat , Pune, Road, Pune – 411 004 (Maharastra) www.designinindia.net.
MIT Institute of Design Rajbaug, Loni-Kolbhor, Pune-412201 Maharastra www.mitid.edu.in
Srishti School of Design P.O. Box. 6430, Yelahanka New Town, Doddabalapur Road, Opp. Wheel & Axle plant Bangalore-560064 www.srishti.ac.in
Design Institute of India B2-B8, Industry House, A B Road,Indore-452001 www.designinstitute.in
Loyola College Department of Visual Communication, Chennai, Nungambakkam,Chennai-600034 www.loyolacollege.edu
Wigan & Leigh College 1001-1005, Ansal Tower, 38, Nelnu Place, New Delhi-110019 www.wigan-1eigh.ac.uk/
Arena Animation Aptech Limited, Aptech House, A-65,M.I.D.C. Marol, Andheri (East) www.arena-multimedia.com
Raffles Design International Raheja Centre, Linking Rd & Main Avenue, Santacruz (W), Mumbai-400054 www.raftles -design- institute.com
Creative-i College of Creative Arts Ganga Dham Comm. Phase I, Sr. No. 612, Lullanagar Bibwewadi Road, Market Yard,Pune -41 1037 http://creativeiinfo
Communication Designing
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Introduction
Good design makes life better, easier and more fun. As a Communications Designer you’ll be able to create things and experiences that fit people’s minds, bodies and needs. Communication design 1S a mixed discipline between design and information. It seeks to attract, inspire, and motivate the audience to respond to messages, with a view to build a brand, move sales, or urge for humanitarian purposes. Its process involves strategic business thinking, using market research and problem-solving. It is a specialized stream of design that is gaining visibility with the proliferation of the visual electronic media. It covers specialized disciplines that cater to television, catalogue illustration, animation filmmaking, and video programming.
Nature of Work
Communication design includes digital photography, multimedia, Internet publishing, digital animation, television broadcasting, video production, and electronic newspapers, magazines, and journals.
Designers prepare sketches or layouts-by hand or with the aid of a computer-to illustrate their vision for the design. They select artwork, photography, colors, animation, style of type, and other visual elements for the design. Designers also select the size and arrangement of the different elements on the page or screen. They may create graphs and charts from data for use in publications, and they often consult with copywriters on any text that accompanies the design. Designers then present the completed design to their clients or creative director for approval. Graphic design, animation film design and video programming may be considered as three basic disciplines within the purview of Communication design.

 

Area Nature of Work
Graphic design Includes individual skills and techniques such as photography, lettering, typography, drawing as well as overall design, for packaging (both structure and surface), and for publicity (posters, display, trademarks, logos, letterheads). lt also includes TV graphics used in captioning, program titling and illustration.Some courses may include film and TV work as specialization areas. One needs a thorough knowledge of printing processes and machinery and all of the packaging problems, methods and materials.
Animation film design Deals with the technique of putting together a sequence of drawings, each slightly different from the preceding one, in such a way that when filmed and run through a projector, the Hgures seem to move. This stream of communication design is used to make cartoon films for entertainment and advertising films. On computers animation film design is being extensively
Video programming This programmer deals with video as the process of communication and design. The video programmer takes care of everything from conceptualization, scripting, direction, editing, cinematography, autography is there more.

Personal Attributes
Communication designers must possess a vibrant imagination, creative drawing skill, interest in the social environment, prevailing tastes, needs and customs, perseverance, self confidence, the ability to visualize concepts and ideas, curiosity and exceptional talent. A creatively inclined mind and good drawing skill form the foundation of this hi3. Besides this the ability to interpret client needs and develop creative graphic solutions, a willingness to Keep up to date with new developments in the graphic design field, the ability to deal with the pressure of constant A deadlines are needed.
They should enjoy synthesizing information and finding innovative ways to present ideas, taking a methodical approach to tasks requiring precision (for example, preparing specifications, estimating costs) and consulting with people.
Employment Opportunities
Communication designers can work in a variety of fields – large corporations, government and educational institutes, service providers, non-profit and charitable organizations entrepreneurial and small businesses.
Career options for graduates with degrees in communication design include positions in the advertising, publishing graphic design fields. Graduates with a bachelor’s degree in communication design are qualified to design magazines for publishing houses or work on the visual aspects of product campaigns for advertising agencies. They might find employment doing consulting work with graphic design firms. Employment of graphic designers is expected to grow at a fast pace, as demand for graphic design continues to increase from advertisers and computer design firms.
How to Enter
After 10+2 in any stream the students can do Under Graduate pro gramme in Communication Design.

Course Eligibility Duration
Bachelor of Design in Communication Design 10+2 4 Yrs
Graduate Diploma Programme in Design in Communication Design 10+2 4 Yrs
B.A. Communication Design (Hons.) 4 Yrs

Entrance Exam: For the admission in NID the entrance pattem has been mentioned in Career in Textile Designing.
List of some Institutions.

Name Address Website A
National Institute of Design Paldi, Ahmedabad-380007 Website: www.nid.edu
Symbosis Institute of Design S No.23 l/4A,Viman Nagar, Pune – 411014 www.sid.edu.in
Sophia Shree B.K. Somani Polytechnic Bhulabhai Desai Road, Mumbai – 400 026 www.so hiacam us.com
Pearl Academy of Fashion A – 21/13, Naraina Industrial Area – Phase II, New Delhi- 110028 www.pearlacademy.com
J. J Institute Of Applied Arts Fort Mumbai-400001 www.jjiaa.org
Apeejay Institute of Design 54 Tughlakabad Institutional Area, Mehrauli Badarpur Road, New Delhi110062 www. apeejay.edu
Arena Animation Aptech Limited, Aptech House, A -65, M.I.D.C.Marol, Andheri (East) Mumbai – 400 093 wwvv.arena-multimedia.com
Rachna Sansad lll 278 Shankar Ghanekar Marg, Prabhadevi Mumbai-400025 wwvv.rachanasar1sad.in
Jewellery Designing & Gemology
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Introduction
Jewellery is something which has always charmed us and has a great economic significance in the Indian Industry. It is regarded as a major source of investment especially with women who have always had an affinity towards jewellery. The gems and jewellery industry is one of the largest export earners for our country. The Indian diamond industry is known worldwide as a major cutting and polishing centre.
Gemologists are experts who assess the value of precious stones and do sorting, identification, grading and cutting of gems. It is the technical study of diamonds and other gems which are then used in jewellery manufacture.
Jewellery design is a form of creative art which studies about precious metals and gems. It includes the whole process of testing the precious metals and gems, cutting, polishing and finally making beautiful patterns with them.
Nature of Work
The work in the jewellery industry involves the identification and testing of jewellery and gemstones and then casting and molding jewellery. Designing, Manufacturing and Marketing are the major tasks performed. The designer prepares sketches and after consulting with the customer or the manufacturing team, the designers make detailed drawings, a structural model, computer stimulations an a full-scale prototype. In the manufacturing process, a model of the design is prepared by shaping the metal or by carving wax and the individual parts are soldered together. After that, finishing works like setting stone or gems, polishing, engraving etc are done. Nowadays, computer-aided design software’s are used in the manufacturing firms to facilitate product design to avoid flaws during the designing process. After that a mold of the prepared model is produced in a wax like or other material with the help of Computer aided manufacturing (CAM) process. Once approved, individual or large scale production process begins.
Personal Attributes
Making of jewellery requires a wide variety of skills, which involves training and creativity, good observation, imagination and knowledge of colour combination. Fine aesthetic sense, familiarity with traditional designs and good communication skills are important. The most vital attribute needed for a jewellery designer is the sense of design and a passion for the profession. They should be technically sound, well-versed with the fashion industry, and committed to work. Other attributes needed for a designer are skills in drawing and computer designing, an open mind that can visualize designs, skills to understand the latest trends and practical skills with tools and materials. Precision and attention to detail are also important factors for a successful jeweller.
Employment Opportunities
More than qualification, it is the skills and experience that makes an excellent jewellery designer. Graduates in jewellery designing with excellent skills are in great demand in India and abroad. After successful completion of a course in jewellery designing, one can find outstanding job prospects in various jewellery manufactures & designing houses, export houses and renowned jewellery brand names such as Nakshatra, Tanishq, D-damas, Swarovski, Gili, Tribhuvandas Bhimji Zaveri Joy Alukkas to name a few.
It is handy for a designer to make a good contact network within the industry by attending trade fairs and exhibitions.
Some of the places where one can seek employment are in Jewellery Stores, Jewellery Manufacturing Companies,
Teaching and Research centers, Export and Fashion houses. One can opt for setting up one’s own Design Studio and workshop; or can also work as a freelance designer.
How to Enter
After 10+2 in any stream the students can do Under Graduate programme in Gem & Jewellery Designing.

 

Course Address Website
Degree in Jewellery Design 10+2 4 Yrs
BBA – Jewellery Design & Management 10+2 3 Yrs
Diploma in Jewellery Design 10+2 2 yrs
Advanced Jewellery Design Technology 10+2 1 Yrs
Basic Jewellery Design Technology 10+2 6 Months
Certificate in Gem Processing 10+2 4 Months
List of some Institutions

Name Address Website
Indian Institute of Gemmology 10980, East Park Road, Karol Bagh, New Delhi-l 10005 www.iigdelhi.com
National Institute of Jewellery Design & Technology DITE Building, DJB Water Tank Sri Ma Anandmayee Marg Okhla Industrial Area, Phase -IINew Delhi-110020 www.nijdt.in
Pearl Academy of Fashion A-21/13, Naraina Institutional Area, Phase-II, New delhi-110028 www.pearlacademy.com
University Manipal Manipa-576104 (Karnataka) www.manipal.edu
Institute of Gems and jewellery Bagmal Laxmichand Parikh Campus Plot No. 1 11/2 MIDC, Anaherr (E) Mumbar-40009 (Maharashtra.) www.iigj.org
Gem and Jewellery Export promotion Council Rajasthan Bhavan Jaipur 302003 (Rajasthan.) www.gjepc.org
Inational Institute Of FashionTechnology H-12, South Extension Part – I, New Delhi, India. www.iiftindia.net
Gemcrafti Jewellery Institute L-75, Lajpat Nagar -II,New Delhi -24 http:/gemcraft.in
Delhi Gem & Jewellery institute 202l,Bank Street, KarolBagh,New Delhi -1 10005 http://gemologyindia.com
Jewellers Design and Technology Institute A-89, Sector-2, Noida (U.P.) www.jdtiindia.com
international Polytechnic for women A-3, South Extension Part-1, Ring Road, New Delhi-110049 www.womenpolytechnic.com
Gemology Institute of India 29, Gumlcul Chambers,Mumbadevi Road Mumbai -all 400002 (Maharashtra.) http://vsrvs»w.giion1ine.com
IMS-Design & Inovation Academy A-8B, DIA Buildi¤gJMS Campus, Sector-62, Noida, 201301 www.diaindia.co.in
Arch Academy of Design Plot No. 9, Govind Marg, Malviya Nagar Institutional Area, Malvi a Nagar, Jaipur-302017 www.archedu.org
Art institute of Jewellery A.T. Plaza, Main Road, Nagar, Raipur-492001 Shankar www.atrijd.com
Industrial Design
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Introduction
Industrial Design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.
Industrial design courses offer a combination of technical expertise, creativity, and practical knowledge and visualization skills. It trains an individual in designing a wide variety of products for daily use ranging from automobiles, airplanes, computers, medical equipments, sports gears to office accessories. Industrial designers carry out extensive research on latest design trends, market values, safety, texture, shape, and materials to be used before designing a product. Industrial designing is a lucrative profession to opt for as it offers diverse employment opportunities.
Nature of Work
Industrial designer jobs are some of the most versatile and critical positions in the manufacturing industry. In a typical day, an industrial designer will work towards coming up with designs for new products that are being offered to the market. Many of these designers will often work to create a more efficient design for an existing product. Designers have to be able to work closely with many other professionals like marketers and engineers in order to create a product according to the necessary standards.
Although the process of design may be considered ‘creative’, many analytical processes also take place. In fact, many industrial designers often use various design methodologies in their creative process. Some of the processes that are commonly used are research, sketching, comparative product research, model making, prototyping and testing. Industrial designers often utilize 3D software, computer-aided industrial design and (CAD) programs to move from concept to production. Product characteristics specified by the industrial designer may include the overall form of the object, the location of details with respect to one another, colors, texture, sounds, and aspects conceding the comfortable use of the product.
Personal Attributes
Industrial and visual communication designers must be creative and artistic with a good imagination. They should be able to think in a clear, logical manner, analyze problems and come up with original solutions. They need visual imagination and ability to think in three-dimensions. They must be capable of preparing intricate and detailed drawings, constructing models and should have numerical ability to calculate dimensions. Good colour sense, appreciation of aesthetics and sensitivity to ergonomics (the study of the relationship between people and their environment) is also required.
Designers should be amiable, good at communication and should be able to work in a team. Skills in persuading are I necessary to present ideas and suggestions to other members of the design team. Computer proficiency and mechanical aptitude are other important factors needed.
Employment Opportunities
Industrial design is a hi3 which can be highly fluid, often involving working across many different sectors and A f types of product design. This is a true portfolio hi3. Industrial designers have exceptional job mobility. A “portfolio hi3 showing a wide range of design skills adds considerable depth to one’s hi3 opportunities. Operating in different fields allows them to explore their fields and find their best hi3 paths. It also gives industrial designers multiple employment options, a particularly useful tool for hi3 progression.
I Industrial designers can get recruited as CAD engineer, CAID engineer, graphic designer, ceramic designer, automobile designer, public utility equipments designer, appliances and house ware designer or quality control A designer. Government of` India recruits a number of industrial designers too.
How to Enter
Professional education and training in the field of` Industrial design can be taken up after completion of the 10+2 or equivalent level of education.

Course Eligibility Duration
Graduate Diploma Programme in Design (GDPD) 10+2 4 Yrs
Graduate Degree Programme , (B Des) 10+2 4 Yrs
Graduate Programme in Industrial Design 10+2 2 Yrs

Entrance Exam: For the admission in NID the entrance pattern has been mentioned in Career in Textile Designing.
List of some Institutions

Name Address Website
National Institute of Design Ahmedabad Paldi Ahmedabad, Gujarat, 380 007 www.nid.edu
Indian Institute of Technology Guwahati, Assam-781039 www.iitg.ac.in
simbiosis Centre of Design Viman Nagar, Pune 411 014, Maharastra, www.afdindia.com
IILM School of Design Plot 69-71, Sector 53, Near DLF GolfCourse, Gurgaon – 122003 (NCR-Delhi.) http://iilm.in/
Pearl Academy of Fashion, New Delhi A-21/13, Nariana Industrial Area, Phase –II, New Delhi -110028 www.pearlacademy.com
Srishti School of Art Design and Technology P.O. Box No. 6430, Yelahanka New Town Doddabalapur Road, Opp. Wheel & AxlePlant, Bangalore-560 064 http://srishti.ac.in
D J Academy of Design Coimbatore Pallachi Highway Othakkalmandappam (PO), Coimbatore 641 032, Tamilnadu, www.djad.in/
Raffles Design International Raheja Centre, Linking Rd & Main Avenue, Santaciuz (W) Mumbai 400 054 www.raffles-design-institute.com
Wiigan & Leigh College Ansal Tower, 38, Nehm place, Delhi 110019 www.wigan -leigh.ac.uk
Leather Designing
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Leather Designing
Introduction
Indian Leather industry is the fourth largest export earner in the country due to which the leather technology in recent times has emerged as a lucrative hi3 option. The demand of the leather goods is on the rise and is expected to grow further, and with this industry advancing and developing both technologically and professionally, it calls for qualified professionals to cater to the needs and requirements of the people. With more and more multinationals coming to India, this industry is poised to become a hi-tech industry. Leatherwear constitute a variety of products ranging from footwear and accessories like belts, bags, purses and caps to toys, upholstery, baggage, musical instruments, garment tags , gift item etc.
Specialization
Thinking of this industry as a hi3 option, one can either take up designing or may get into the technical side that is production, depending upon the interest and aptitude. Both the options are rewarding. As far as designing is concerned, world over, designers have started using leather as an important part of their designer wear and accessories, which has made leather amongst the top apparel material. The other option being production is also a good proposition for those who would like to work in the manufacturing area.
Nature of Work
Some of the duties of a leather designer involve leather processing, working with Computer Applications, doing Fashion Illustrations, Pattern Making and Construction, working with Merchandising & Supply Chain and making Technical Drawings. A Successful candidate works as a member of a focused product development team and is responsible for developing new concepts.
Personal Attributes
To be in Leather Industry one should be a high achiever, committed, dedicated and hardworking. If one happens to be in the production line, the work can be quite tiring, especially while working in the tanneries. Those wishing to work in Production houses will need to have stamina as work often involves a lot of physical hard work and strain. On the other hand designing is more of a combination of mental ability and artistic finesse. Creativity with unique ideas is needed for designers. They should be able to combine their mental ability to constantly think and come up with new ideas, with dexterity so as to give shape to their ideas. Knowledge of latest trends, accessories, and knowledge of leather goods is essential.
Employment Opportunities
The job market for Indian degree holders is very good. Many students do not consider leather technology thinking it is a messy subject and is not of high status. This is a wrong thinking. It is one of the most paying avenues of employment. The main centers of leather industry are locatedTamilNadu,Andhra Pradesh,Punjab,West Bengal, Uttar Pradesh,Maharashtra,Delhi.
The Indian corporate along with foreign multinationals in this industry have made it possible to look forward to exciting employment options. Earlier Indian exports included only raw materials, but now leather goods are fast catching up with increasing acceptance in the international markets. This has enhanced opportunities for designers.
Leather Designers are found to be working with footwear companies as technical designers and stylist designers. Technical designers can work on field requiring pattern making cutting, designing, Leather designers find employment in production houses and boutiques too.
How to enter
After 10+2 with any stream a student can do an Under graduate course in Leather Designing.

Course Eligibility Duration
B.Des(Leather Design) 10+2 4 Year
B.Sc.(Leather Goods & Accessories Design) 10+2 3 Yrs

Entrance Exam :- For the admission in NIFT the entrance pattern has been mentioned in Career in Fashion Designing.
List of Some Institution

Name Address Website
Central Footwear Training Institute 65/1, GST Road,Guindy,Chennai-600032 www.eftichennai.in
Indian Institute of Leather Products 163-Thiruneer Malai High Road,Nagalkeni,Chromepet,Chennai-600044 www.leatherindia.org
National Institute of Fashion Tech NIFT Campus, Hauz Khas,nr,Gulmohar Park, New Delhi www.nift.ac.in
Footwear Design
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Introduction
Market trend shows that India now ranks second only to China among the footwear- producing countries. With more and more importance being given to accessories, the Indian footwear industry is undergoing a boom and is poised grow very fast in the next couple of years. Keeping fashion trends in mind, footwear are made of leather, plastic, canvas, jute, rubber and even cloth. The footwear industry has evolved tremendously involving the use of sophisticated machinery and skilled manpower.
As a foot wear designer you may be asked to design foot wear for various occasions and for various clientele may include men, women or children. It may be for sports, high heels, or everyday wear. It enhances the demand for your design if you are knowledgeable about the fashion trends especially of footwear designs, the world over. and suggest the best for your customers. Work opportunities for designers are increasing every day and this is becoming a lucrative profession.
Nature of work
Footwear industry is mainly divided into three parts and the nature of work in the different areas vary accordingly Work revolves around the following areas namely
Designing: The designer needs to keep comfort, climatic conditions, fashion and societal trends in mind while designing new shapes and using new materials.
Manufacturing: The work in this area is related to production unit. The person working in this field should have theoretical and practical knowledge of pattern making, drafting, stitching and finishing of product. He has to keep records of production, inventory, price of goods, shipments as well as tracking of deliveries and orders.
Marketing: The work in this department is related to production and sales. Many well known brands do through advertising. Marketing involves selling the product to chain stores, retails or whole sale markets.
Personal Attributes
Footwear designing involves creating new patterns and designs keeping in mind the changing needs and tastes clients and customers. In other industries, there is a huge scope of altering the finished products to suit the cons it needs. But footwear stands out as an exception to this rule, because it is something that needs to fit the consumer properly, so that there is no scope for alteration. Thus, precision is the key. To be able to do so, one needs all the basic requirements of a designer, i.e., to be able to think spatially, have a creative bent of mind, be able to bring about harmony between the aesthetics and utility are few of the prerequisites for a footwear designer. Other requirements include knowledge of fashion industry, knowledge of textiles and materials, good understanding of shoe engineering field.
Employment Opportunities
The increasing demand of footwear all over the world has encouraged a large number of national and international to companies to take more and more interest in building the strong foundation in this industry. Some of the employment opportunities for Footwear designers are?

  • Export houses or international buying houses.
  • Footwear manufacturers like Bata, Nike, Reebok, Adidas, Lee Cooper, Liberty, etc.where talented students are absorbed
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