Marketing of Service

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Service, Services Marketing
The Services Triangle
Internal Marketing
External Marketing
Interactive Marketing
Consumer Behavior
Consumer Expectation
Zone of Tolerance
Service Perception
Consumer Decision Process
Customer Satisfaction
Customer Delight
Customer Retention
Customer Loyalty
Service Quality
Moments of Truth
Customer Relationship Management/Relationship Marketing
Market Segmentation and Targeting
Customization
Service Positioning
Traditional Marketing Mix
Extended Marketing Mix
Latent Demand
Demand Management
Flexing Capacity
Waiting-Line Strategies
Zero Defects and Zero Defections
ServQual
Service Differentiation
Marketing Planning
Self-Appraisal Evaluation

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