Year: 2015

In this video lecture the concept of co-branding has been discussed. In co-branding, two established companies are coming together to form an alliance to achieve certain goals. The alliance makes a stronger brand than individual brands, and attracts buyers for both the established brands.

In this video lecture the concept of Green Marketing has been discussed. Green Marketing is defined as a strategic process responsible for identifying and satisfying the requirements of customers and society, in a profitable and sustainable way.

In this video lecture the concept of Retail Banking has been discussed. Retail banking is a framework that allows commercial banks to offer banking products & services in one place at virtually any of their branch locations. The retail banking aspect turns commercial banks into a kind of store or retailer where clients are able to purchase multiple banking products.

Audit is examination of books, accounts, records, statements by independent agency with the help of Boucher to ascertain true and fair view on a particular date.

Specialized bankers engaged in new issue of shares, debenture , bonds required to be engage as per SEBI Act.

Merchant banks provide various services like project counseling, loans indication, manager / advisory to the issue under writing etc.

Merchant bankers also provides portfolio management. Corporate restructuring, off-shore financing and revival package of sick units.