Service Marketing
Introduction to Service Marketing Strategies Issues In Services Marketing Marketing Mix & Services Service Marketing – Specific Industries Challenges of service Marketing
Introduction to Service Marketing Strategies Issues In Services Marketing Marketing Mix & Services Service Marketing – Specific Industries Challenges of service Marketing
Strategic Management- An Introduction Strategy and Tactics Environment-External Analysis and Appraisal Functional Strategy
Unit 1: Introduction: Meaning and Definition of tourism, Purpose of tour, Distinction between tourist and visitor, role of tourism, Travel and tourism in the 21st century, Trends and Future prospects of …
Computer Fundamentals Some Important Objective Questions Multiple Choice Answers Assembly Language Operating System – DOS Operating System – Windows 98 Word Process Software – MS Word Spreadsheet Programme : MS Excel …
Business Communication Writing Skills Report Writing Presentation Skills Interview Listening
Operating Business Budgets Capital Budgeting Performance Budgeting Zero Based Budgeting
Introduction to Advertising Type of Advertising Advertising Media Sales Promotion Types of Sales Promotion
Unit I: Wireless Communication Fundamentals Introduction, wireless transmission – frequencies for radio transmission – signals – antennas – signal propagation – multiplexing – modulation – spread spectrum – cellular systems – …
The internet: history of the world wide web, hardware and software trend, object technology – java script object, scripting for the web-browser portability. Introduction of HTML: introduction, markup language, editing HTML …
Unit I: System Concepts and Information Systems Environment: The System Concept: Definition, Characteristics of Systems, Elements of a System, Open and Closed System, Formal and Informal Information Systems, Computer based Information …