Month: March 2016

Management is an all pervasive activity .It is carried out in every Functional areas of every organization. In modern Business organization , following are the main functional areas of management.

Reference groups are very important role player in buying decision process. Customers refer to their friends, family, colleagues, neighbors etc in the process of buying some offering s of marketers. So, marketers should keep in mind the reference groups of customers as these have impact on buying decision process.

This is a part of lecture presented by Divya Jangid, Asst. Professor of Biyani Girls College. Performance appraisal is a process of evaluating employee performance and potentiality of employee. It is used to increase organization effectiveness, act as basis of compensation ,reward, training and development. There are two methods used for performance appraisal-traditional and modern.

This is a part of lecture presented by Dr. Tripti Vijaywargia, Asst. professor of Biyani Girls College. The video is about Attributes of Entrepreneur. The concept of entrepreneurship has a wide range of meanings. On the one tremendous an entrepreneur is a person of very high aptitude who pioneers change, possessing characteristics found in only a very small fraction of the population. On the other extreme of definitions, anyone who wants to work for him or herself is considered to be an entrepreneur. In modern business entrepreneur is a very important issue of production as he organizes production of goods & services by coordinating the other factors in an optimum way. He is an organizer & owner of the firm. Production is impossible in his absence.

In this Video, Mr. Manish Sharma, Assistant Professor, Biyani Group of Colleges, describes about the process of communication which includes the message, sender, decoding of message by the sender, transmission, receiver and feedback.

In this video, Mr. Manish Sharma, assistant Professor, Biyani Groups of colleges, Jaipur, explains about the way of presentation while communicating. Good presentation includes eye contact, voice modulation, facial expression, posture and hand-leg movement.

This Video by Mr. Manish Sharma, Assistant Professor, Biyani group of colleges defines the meaning of consumer buying behavior. The factors which influence buying behavior includes price, quality, quantity and packaging.