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The Sales Management- Introduction to sales management and sales organization, Sales function & policies, Personal selling – nature, scope & objectives, Formulating Personal selling strategy. Planning the Sales Effort- Sales planning …
Meaning and process of Research Motivational Research Data Collection Presentation of Data Analysis of Data Bibliography and Report writing
Introduction to Project Management Project Feasibility Study Project planning Project Scheduling PERT, CPM And Network Techniques Project Management Information System
Product Offering Setting Product Strategy Brand Management Identifying and Establishing Brand Positioning and Values Managing Brands Understanding Brand Equity Branding Strategy Managing Brands over Geographic Boundaries and Market Segments
Management an Overview, Management Defined, Functions of Management, Managerial Roles and responsibilities, System and Contingency Approach for understanding organizations, Management Thought-Classical Perspective, Scientific Management, Administrative Management, Bureaucratic Management, Behavioral Perspective. Managerial …
Service, Services Marketing The Services Triangle Internal Marketing External Marketing Interactive Marketing Consumer Behavior Consumer Expectation Zone of Tolerance Service Perception Consumer Decision Process Customer Satisfaction Customer Delight Customer Retention Customer …
1. Marketing Management 2. Best Course of Action 3. SWOT Analysis of Maggi as Brand 4. Tools in Marketing PR 5. Methods of Consumer / Dealer Promotion Nature & Scope of …
Nature and Scope of Managerial Economics, role and Responsibility of a Managerial Economist. The fundamental concepts of Managerial Economics, theory of the firm and the role of profits Theory of Demand- …
Introduction to financial services marketing: Concept of financial services, financial services and GDP, reforms in financial sector, recent issues and challenges in financial services in India. Indian financial system: an overview …
