Reference groups are very important role player in buying decision process. Customers refer to their friends, family, colleagues, neighbors etc in the process of buying some offering s of marketers. So, marketers should keep in mind the reference groups of customers as these have impact on buying decision process.

The term “consumer” refers to an individual who buys goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thus the consumer is the target of marketing strategies .Marketers create demand. Demand is the willingness to buy a particular product or service. It is caused by a need or motive.

This is a part of lecture presented by Ms. Divya Jangid Asst. Professor of B.C.S.M. The video is about Principles of Insurance. Insurance is based on principles of “all for one and one for all “and is a business of sharing risk .There are 5 principles of insurance-utmost good faith, insurable interest, indemnity ,contribution, subrogation ,proximate cause.

This is a part of lecture presented by Ms. Divya Jangid Asst. Professor of B.C.S.M. The video is about Methods of credit creation. Credit is derived from credo means trust. Credit creation by 3 methods-I credit creation by issue of bank notes. II credit creation through cash deposits and credit deposits III credit creation through discounting of bills of exchange.