Ms. Sakshi Arora,Assistant Professor , Biyani Girls College , explains PLC is a concept that seeks to describe a product’s sales, competitors, profits, customers and marketing emphasis from its beginning until it is removed from the market . PLC has 4 stages: Introduction,Growth,Maturity and Decline. The length of a particular stage may be long or short depending on the type of product.
www.biyanicolleges.org , www.gurukpo.com
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